ABOUT US

THE CUSTOM NATION

DEDICATED TO BRINGING THE BEST BRANDS AND PRODUCTS AVAILABLE AND PUSHING FOR A RADICAL DROP IN PRICING. THE CUSTOM NATION WANTS TO SUPPORT A GROWING SPORT SHOOTING INDUSTRY AND ASSISTING IN REGINITING THE PASSION FOR HUNTING IN THE YOUTH.

WELCOME FALCON OPTICAL SYSTEMS

 

A FANTASTIC addition to The Custom Nation stable is Falcon Optical Systems. Our usual relentless research has gone into finding a precision optics brand that is designed to punch above their weight with quality components and fair pricing.

 

As our mantra for launching The Custom Nation is:

 

We have listened to the people who matter:

The Shooters, The Hunters, The Newbies, The Aspiring, The Enthusiasts: YOU!

 

We are all part of the above group, no matter how experienced, and we have all become tired of the rising prices with little to no care being given to expanding the market.

 

The Custom Nation is our premium division where unfortunately you are paying higher prices for rifle components but its about the quality, workmanship and proven success of each and every one of the brands we represent that makes the price tag fair but no less palatable. 

 

Our promise to you is that we will do EVERYTHING in our power to ensure that you will pay NO MORE than what is necessary and we will continue to try our level best to keep pricing as close to what it is on USA, European and Australasian websites.

FALCON OPTICAL SYSTEMS IS ABOUT BRINGING OPTIONS TO THE MARKET IN ORDER TO CHALLENGE THE INDUSTRY.....ITS THAT SIMPLE!

The Tactical Nation

THIS IS A FAMILY BUSINESS BUILT AROUND AN ETHOS TO BRING CHANGE
While we face many obstacles, we have continued to pursue our goals and are not afraid to make tough decisions. If a brand we approach does not have a goal to grow in our market and do not recognise that we need to bring prices down for the benefit of the consumer then we will take the decision to move on.
 
We expect the same, if a brand feels we do not meet their goals and is concerned about anything we do, then we have no issue for them to go elsewhere.
 
What we can proudly say is that across our group over 30 brands from 18 countries are represented by us and they know that what we are building is a sustainable model. Our entire group is being set-up to be self-sufficient where our brands will NEVER fight for shelf space because we are growing our retail footprint to the point where we are an undeniable partner for ANY brand to enter this market.

 

CURRENT DIVISIONS

Shoot Smart website link
Take 6 solutons get armed on your terms
Ammo Express website

PARTNER DEALERSHIPS

Marksman Arms and Firearms Training

PRETORIA

SALES@MARKSMANARMS.CO.ZA

Swartland Armory part of The Tactica Nation Group

MALMESBURY

SALES@SWARTLANDARMORY.CO.ZA

Outbound Arms Groblersdal

GROBLERSDAL

GROBLERSDAL@OUTBOUNDARMS.CO.ZA

The Gun Safe Logo and link to the website

SASOLBURG

SALES@THEGUNSAFE.CO.ZA

IN DEVELOPMENT

Loads more on the way....

We have plenty more, we want to announce it all but it is impossible to keep up with ourselves at times!

 

QUICK INFO

The Custom Nation will have a variety of rifles arriving from December 2026 with our first shipment focused on some of the wildcat calibres including 25 Creedmoor, 22 Creedmoor and 6mm Dasher.

 

We have a standing order each month with our partner brands and as import procedures increase in efficiency we will continue to increase our distribution to all our stores.

Clients can head over to the "In Production" tab to view the line up we have incoming for the next 6 months. 

 

Clients can book one of our products or they can take the chance to wait for stock to arrive. The choice is yours, we will not hold or reserve stock for anyone and all items are on a first come, first serve basis.

 

To book any rifle or component you can email sales@customnation.co.za and our team will contact you to discuss the options we have available.

This is impossible to guarantee due to ONE REASON:

 

SAPS import process. It is not the legislated and court ordered 21 days.

 

The Custom Nation is part of a group that has a four year US Export Licence and a 4 year Canadian Export Licence. 

 

The Custom Nation can guarantee that we have done everything possible to ensure the entire process is the quickest any other company can claim to have it done:

 

  • We have a partnership that enables us to export ourselves with ZERO middle men or costs.
  • Our Barrelled Actions will ship as one completed unit which means ONE SERIAL NUMBER and one licence you need to apply for.
  • We have a central distribution point for all completed builds and components to be sent to and exported.
  • You are buying it directly through our retail partners which means ZERO additional costs, ZERO commission and ZERO retail mark-ups. 

  • You have the choice to use Take 6 which means you can pay off your dream rig whilst it is being built. This is a massive bonus.

Simply stated: You will get it cheaper, you will get premium quality products and you will get better delivery times. 

Most of the brands we choose are established manufacturers with a reputation for excellence.

 

Some of the brands are not as well known or are new to our market but their products will speak for themselves.

 

All Gunsmiths are recommended from the manufacturers themselves. This is the only testimony we need.  

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